Dr Fertility is a fertility-focused ecommerce and digital health platform.
Founded by Dr Lucy Buckley, PhD and Kobi McCardle in June 2018, Dr Fertility was created to address the problem of conflicting, unreliable information about fertility.
With patients having to wait up to two years between GP advice and the first outpatient appointment, and no central, official platform for fertility advice, Lucy and Kobi saw the need to support the 1 in 7 couples in the UK that are affected by infertility.
Dr Fertility is designed to help couples navigate the enormous complexity of fertility, not least the substantial emotional aspect, with the view of becoming a one-stop-shop for everything people might need throughout their fertility journey.
“For us, it was very important to find the right investors for Dr Fertility. In Praetura, we have found a team of like-minded people who add a lot of value beyond investment in terms of their experience, expertise, support and network.”
Kobi McCardle, Co-founder